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" A truly world-class DIGITAL DELIVERY PLATFORM for YOUR sales message.."

"They may throw your brochure in the trash..refuse to see your representative..forget to return your calls..BUT WE'RE ALREADY THERE..RIGHT ON THEIR DESK !!"

still not convinced?.. then read on........

   "Who listens to ONLINE RADIO anyway?" ... the evidence..

The UK Radio Advertising Bureau & RAJAR report..

In todays competitive world, you want to make sure that your sales message is reaching the right people, making every penny count. Now, while some corporate thinking is still embedded in the past, todays most successful businesses have  been quick to embrace the new technologies currently available, investing heavily in new websites, e-mail ad campaigns and the like.

A survey published in September 2002 by  the UK's Radio Advertising Bureau, about the use of the Internet  and its relation to radio in association with RAJAR, (the organisation which monitors and records listening audiences and trends in the UK radio broadcast industry, and by which every terrestrial commercial radio station in the UK obtains its listening figures) questioned respondents on their visits to radio station websites and radio listening via the Internet, with a sample of 30,000 individuals, some of their findings are reproduced below:

Who uses the Internet?
The number of adults in the UK regularly using the Internet has grown by 13.6 % across the last yer and now exceeds 19 million. Hence 39% of adults claim to use the internet once a week or more.

While the majority of uses are male, and tend to be younger and more upmarket, there is a noticable growth among female users and those in older age groups.

In the workplace, the growth has been steady at 7.3% within the last year, some 7.7 million, or around 15% of adults now have acess at work, the heaviest usage is among the 25-44 and ABC1's, with many C2DE's still unable to go online at work.

School / college / university access remains the domain of the younger age groups= 37.7% of 15 - 24's and 36% of children 4 -14, have access at their place of study.

Who visits radio websites?
Radio station websites are becoming incresingly popular withn numbers of visitors up 14% in the last year and currently standing at 8.7million, of 17.8% of adults in the UK.

This figure rises to 20.6% amongst commercial radio listeners. Unsurprisingly, regular Internet users are the most likely to visit a radio stations website with 41.6% claiming to have done so. 15-24's are twice as likely as the average adult to visit a radio station website, with 35% of this age group claiming to have done so.

Do they listen to radio online?
Even greater growth has been seen in the number of people actually listening to radio online, this is up 19.6% year-on-year to 5.3 million or 10.8% of adults. Online listening is most popular among regular Internet users (25.8%) 15-24's (20.3%) and men (15.0%).

Just over half  UK adults (24 million) have Internet access, 17.9 million using the Internet regularly, this represents a 26.7% increase in useage year-on-year.

41% of UK homes (10 million) have Internet access via a P.C. (+ 32.5% year-on-year). Home access tends to be most prevalent among the  higher social classes, 34% of Internet homes are AB households, reflecting their familiarity of the Internet from their usage at work. The home Internet market is an attractive proposition for advertisers with 2 out of 3 home users under 44 and 7 in 10 white collar workers.

12% of homes now have a faster connection with ADSL being the most popular. The demand for Broadband is continuing to rise with 23% of households with Dial-Up connections expressing their intention to upgrade in the next 12 months (in the UK)

"Music is the most popular online activity with 13% listening to online radio."

 Sourced from the RAB online
THE FULL SURVEY RESULTS CAN BE ACCESSED AT www.rab.co.uk 

Compelling reading....be part of the success, e-mail sales@wmsluk.com

********** ad-rates ********** 

SILVER : GOLD : PLATINUM

3 HIGHLY  COST-EFFECTIVE PACKAGES TO CHOOSE FROM

All packages are based on 30- second airtime slots.

All ads Incur a one-off production fee (Alternatively you may supply us with an air-ready commercial on CD / MD or MP3)

We offer a full scriptwriting service, from your instructions and outline, ensuring that your campaign is impactful, getting your message across in style, a style that listeners will remember, giving you a strong image promotion, getting your logo and product noticed. Our service is fast, getting your ad on-air quickly, as soon as you decide the start-date and campaign length, deciding on which transmission-times are best suited to your market.... PEAK / OFF PEAK / WEEKEND etc, and the number of airtime slots you wish to take, although with our LOW RATES, you'll see how easily affordable even our top- of -the -range PLATINUM PACKAGE is!!!

SILVER 10 slots per day (minimum campaign - 7 days)

GOLD 10 slots per day (minimum campaign - 14 days)

PLATINUM 10 slots per day (minimum campaign 28 days)

You can schedule your ads to take advantage of the time difference to ensure it reaches the targeted audience at the appropriate time, if you are selling to more than one time-zone or continent we can run your ad 24 hours per day, as it's always prime-time somewhere!

To inquire,  or book..just click the e-mail link sales@wmsluk.com

We have a full range of voices and styles, also with or without music beds or sound effects, all ads are FULLY ENGINEERED, ensuring that they will LEAP right out, at your audience!

WMSL-UK offers attractive, cost effective, AFFORDABLE campaign packages, that are sure to get your product or service in front of our audience your CUSTOMERS / CLIENTS .................with our packages even the most modest of businesses will benefit from our audience reach, thus ensuring that your advertising dollar, pound or euro is well-invested!

"I listen to your station at work for at least 8 hours a day. I live in TUCSON ARIZONA..keep up the good job!"  Gwen

We broadcast to the UK, EUROPE & the USA, so don't be limited by boundaries, in today’s world we truly can operate in a global marketplace....especially if you SELL on THE WEB how about having A LINK from our WEBSITE, or a BANNER.........our rates really are competitive !!

5 GREAT ways to promote YOUR business

ON-AIR ADS, ON-SCREEN ANIMATED BANNERS, PROGRAM SPONSORSHIP, OUTDOOR EVENTS (UK), "BUSINESS WORLD"

We offer you the opportunity to have your own dedicated webpages on our site.. available for your UK promotions and ad campaigns, with secure links to you for credit card purchases.

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E-mail biz@wmsluk.com